If you’ve created audiences, particularly for your re-targeting campaign, you may not be leveraging this data at all.
#Volume 2 quick word series
We recently did a series on leveraging Google AdWords Audiences within your display campaigns. Quick Win #2: The Google AdWords Audience Report Similarly, this is also a good way to identify the placements where you are performing well and could be bidding higher – you can add those as managed placements as well, and bid more aggressively on them to drive more qualified traffic to your site. When you do identify a site that’s been under-performing, you can quickly correct the situation by either excluding the bid or managing the placement separately from your automatic placements and bidding less aggressively on (see the highlighted buttons above, which are enabled when you check a domain). This is because despite setting up campaigns with specific keyword targeting or even audience targeting, you still may be showing your ads on irrelevant sites or sites with the wrong types of prospects. If you pull back the date range to look at a large period of time, you’ll frequently find websites that are underperforming (converting but at an extremely high cost) or not performing at all despite eating up significant amounts of spend. If you haven’t been making use of the managed placements, you can simply click “show details” for automatic placements and instantly see data for each of the sites your ads have been displaying on. If you’re running a display campaign and aren’t currently looking at placement reports, there may be thousands of dollars of waste hidden behind a few clicks: The AdWords search query report is frequently talked about on PPC blogs like this one (we did a whole series on search query mining, for instance), but placement reports get less coverage, and subsequently I find fewer advertisers making use of them. Quick Win #1: The Google AdWords Placement Report (mixed) Worksheet 1 Worksheet 2 (cups, pints. No conversions of units between the two systems are needed. The worksheets are in customary units (cups, pints, quarts and gallons), metric units (milliliters and liters) or mixed units. Today we’ll walk through two more easy to pull reports that could uncover thousands in potential savings: the placement report and the audience report. Volume word problems Volume and capacity These word problems relate to measurements of volume or capacity. These types of reports are great for small and medium-sized businesses because (once you know they exist) they only take a few minutes to pull, and they can give you quick insight into a dimension of your campaign you may be altogether neglecting. Last month we shared two simple reports that could save you thousands in wasted AdWords spend: search partner performance and device performance.
0 kommentar(er)
